Life – Industry Updates

11.03.2022 – American National: Discontinuation of Term Life Insurance Sales, Effective December 1, 2022

10.04.2022 – Allianz: Life Pro+ Advantage Rate Increase to 6.71%, Effective October 4, 2022

9.30.2022 – Principal: New Term Rates, Effective October 3, 2022

9.28.2022 – Legal & General: Life Step Universal Life (UL) Insurance Available Solely for Term Conversions, Effective October 1, 2022

9.22.2022 – Pacific Life: PAL+ Enhancements for PL Promise, Effective September 16, 2022 

9.12.2022 – Prudential: Improved No-Lapse Guarantee Pricing for SVUL Protector, Starting October 17, 2022

9.07.2022 – Symetra: SwiftTerm Enhancements, Effective September 8, 2022

9.06.2022 – Nationwide: IUL Cap Rate Increases, Effective September 15, 2022

8.31.2022 – Banner is ceasing new sales of Life Step Universal Life (UL) Insurance

8.29.2022 – AIG: Select-a-Term Upgrades, Effective August 29, 2022

8.29.2022 – Prudential: Fund Changes Effective September 9, 2022

8.24.2022 – Symetra: Accumulator Ascent IUL Increasing Index Cap and Participation Rates, Effective September 24, 2022 

8.23.2022 – Pacific Life: New PL Promise Term Pricing Effective August 22, 2022 

8.22.2022 – Transamerica: Important FFIUL Updates, Effective September 24, 2022

8.18.2022 – Pacific Life: PL Promise Term Repriced, Now Top 3 in 98% of No-Nicotine Cells

8.15.2022 – Lincoln: Indexed Account Rate Changes , Effective September 15, 2022

8.15.2022 – Protective: Protective Indexed Choice UL Enhancements, Effective August 15, 2022

8.15.2022 – Protective: Protective Classic Choice Term Reprice, Effective August 15, 2022 

8.10.2022 – Mutual of Omaha: Transparent IUL Performance, Announced August 10, 2022

8.10.2022 – Cincinnati Life: August 2022 Interest Rate Update

8.02.2022 – Nationwide: Cap and Participation Rate Increases in Nationwide IUL Products, Effective September 15, 2022

8.01.2022 – Prudential: VUL Protector Is Improving No-lapse Guarantee Pricing, Effective August 15, 2022

7.11.2022 – AIG: New Index Option Added to Accumulation IUL Max Accumulator+ III, Effective July 25, 2022 

7.11.2022 – AIG: Protection IUL Upgraded: Value+ Protector III, effective July 25, 2022

7.05.2022 – MassMutual: New MassMutual Survivorship Whole Life 12 Pay Coming in August

7.05.2022 – Prudential: New Higher Premium Limits Coming July 11, 2022

6.30.2022 – Nationwide: CareMatters II: Price and Product Improvements, Effective July 11, 2022

6.30.2022 – Securian: Premium Deposit Rates, Fixed Crediting Rates Increasing August 1, 2022

6.27.2022 – Securian: SecureCare III Now Available in AZ, CT, and IN 

6.22.2022 – Mutual of Omaha: Inforce LTCi Rate Adjustments Effective September 1, 2022 

6.22.2022 – Prudential: Changes to Uncapped Index Accounts, July 15, 2022

6.17.2022 – Transamerica: Coming Soon: New Rates for Trendsetter Super, June 25, 2022

6.16.2022 – Equitable: Variable Life Portfolio Additions, Mergers and Name Changes

6.6.2022 – Protective: Protective Classic Choice Term Reprice, Effective June 6, 2022

6.6.2022 – Prudential: Fund Changes Effective in June 2022

5.24.2022 – Cincinnati Life: Interest Rate Updates, Effective June 1, 2022

5.23.2022 – AIG: New Select-a-Term Rates, Effective May 23, 2022

5.19.2022 – Symetra: SwiftTerm – Lower Pricing and Expanded Sweet Spots, Effective May 19, 2022

5.18.2022 – John Hancock: New Protection SIUL — for Couples Seeking the Leading IUL Solution

5.17.2022 – Pacific Life: New PL Promise Term Pricing, Effective May 16, 2022

5.9.2022 – John Hancock: Protection VUL Enhancements, May 2022

5.9.2022 – Prudential: Fund Changes Effective June 2022

5.2.2022 – Protective: Protective Classic Choice Term Reprice, Effective May 2, 2022

4.28.2022 – Symetra: Accumulator Ascent IUL Now Available Through Symetra MultiLife Business Program

4.25.2022 – Prudential: Indexed Option Makes Founders Plus More Compelling

4.18.2022 – Pacific Life: Pacific PremierCare Portfolio Decommissioned, Effective May 2, 2022

4.14.2022 – Pacific Life: New Rates for PL Promise Term Life Insurance Effective April 18, 2022

4.11.2022 – Prudential: Revised Pricing for PruLife Founders Plus UL and PruLife Essential UL, Effective April 11, 2022

4.8.2022 – Lincoln: New State Availability for Lincoln AssetEdge VUL (2022)

4.8.2022 – Cincinnati Life: Update to Termsetter Guaranteed Level Term Portfolio, Effective April 9, 2022

4.8.2022 – Symetra: New Index Cap and Participation Rates for Accumulator and Protector IUL, Effective April 8, 2022

4.5.2022 – Nationwide: IUL Accumulator II 2020 Enhancements Available April 30, 2022

4.4.2022 – AIG: Increased Cap Rates and Max Illustrated Rates on Index Universal Life Products, Effective April 16, 2022

3.31.2022 – Symetra: Coming Soon: Symetra Accumulator Ascent IUL

3.30.2022 – ANICO: April 2022 Rate Changes

3.29.2022 – Nationwide: Fund Updates, Effective May 1, 2022

3.28.2022 – Prudential: Term Essential Pricing Is Changing, Effective April 11, 2022 

3.28.2022 – Prudential: Founders Plus UL and Essential UL Will See Favorable Price Changes, Effective April 11, 2022

3.25.2022 – Cincinnati Life: Interest Rate Updates Effective April 1, 2022

3.24.2022 – Symetra: Coming Soon – Accumulator Ascent IUL and New Index Cap and Participation Rates, Effective April 8, 2022

3.22.2022 – Transamerica: Trendsetter Super Reprice, Effective March 26, 2022

3.17.2022 – Securian: SecureCare III Launches March 28, 2022

3.14.2022 – Prudential: SVUL Protector Updated Performance Insights

3.14.2022 – Prudential: VUL Protector Updated Performance Insights

3.7.2022 – Protective: Protective Classic Choice Term Has a New Lower Price

3.1.2022 – Securian: Reduced Cap Rate and Participation Rates, Effective March 18, 2022

2.28.2022 – John Hancock: Protection UL Repriced, Effective February 28, 2022

2.16.2022 – Equitable: IUL Growth Cap and Default Rate Changes

2.16.2022 – Zurich: Rate Changes for Zurich IUL Products,  Effective March 15, 2022

2.15.2022 – John Hancock: Protection VUL Now Easier to Hit Enhanced Targets 

2.15.2022 – John Hancock: Expanded Term Options

2.14.2022 – AIG: New Competitive Select-a-Term Rates, Effective February 14, 2022

2.14.2022 – John Hancock: New Protection IUL 

2.14.2022 – John Hancock: Interest Crediting Rate Changes, Effective March 1, 2022

2.2.2022 – Protective: Reminder: Updated ExtendCare Per Diem

2.1.2022 – Protective: Protective Classic Choice Has a New Lower Price – and Cost Isn’t the Only Compelling Feature

1.26.2022 – OneAmerica: Discontinuing Sales of ImmediateCare and Legacy Care, Effective February 1, 2022

1.24.2022 – Lincoln: Now Available – Lincoln AssetEdge VUL (2022)

1.24.2022 – John Hancock: Interest Crediting Rate Changes, Effective March 1, 2022

1.20.2022 – Mutual of Omaha: TLE 30T ROP: New Riders Available Effective February 1, 2022

1.18.2022 – Prudential: PruLife Founders Plus No Longer Available for Sale in New York

1.12.2022 – Legal & General: New Term Rates, Effective January 12, 2022

1.10.2022 – Protective: Protective Classic Choice Term Has a New Lower Price, Announced January 10, 2022 

1.5.2022 – Principal: Check Out the Updated Principal IUL Flex II

1.4.2022 – John Hancock: Introducing Repriced Protection Survivorship UL

12.22.2021 – Cincinnati Life: Interest Rate Updates – Effective January 1, 2022

12.15.2021 – Principal: Introducing Principal Survivorship Universal Life Provider (SUL Provider)

12.14.2021 – Mutual of Omaha: Inforce Long-Term Care Insurance Rate Adjustments Effective March 1, 2022

12.7.2021 – Nationwide: Product Updates: YourLife CareMatters (CA and NY), Effective December 6, 2021

12.7.2021 – John Hancock: Accumulation IUL ’21R Approved in Florida

11.30.2021 – Nationwide: Cap Rate Changes to Indexed Options in Nationwide IUL and VUL Products, Effective January 15, 2022

11.16.2021 – Mutual of Omaha: Inforce Long-Term Care Rate Increases in Arkansas for Mutual of Omaha LTC, Effective February 1, 2022

11.15.2021 – Prudential: Term Elite is Retiring, Effective November 22, 2021

11.12.2021 – Symetra: Introducing Symetra Accumulator VUL

11.8.2021 – Lincoln: TermAccel Level Term (2019) and LifeElements Level Term (2019) Pricing Update, Effective November 15, 2021 

11.2.2021 – ANICO: Signature Whole Life Premium Rate Change, Effective December 1, 2021

10.26.2021 – Mutual of Omaha: Inforce Rate Increases for Long-Term Care Insurance

10.25.2021 – Mutual of Omaha: LTC New Business Rate Refresh and Benefit Changes for Additional States, Effective November 1, 2021

10.25.2021 – John Hancock: Update on Protection SUL, Announced October 25, 2021

10.18.2021 – John Hancock: New Accumulation IUL, Announced October 18, 2021

10.5.2021 – Transamerica – New Competitive Rates for Trendsetter Super, Effective October 2, 2021 

10.4.2021 – Protective Life Announces Classic Choice Term Reprice

10.1.2021- Legal & General – A-List Term Will Be Discontinued November 1, 2021

9.30.2021 – Symetra – SwiftTerm: More Competitive Pricing Starting October 1, 2021 

9.27.2021 – Securian – Premium limits for Eclipse Protector II IUL, Eclipse NY with NLGA, and Eclipse Survivor II IUL with NLGA increase September 27, 2021

9.24.2021 – On Wednesday, September 22nd, Security Mutual Life launched Legacy SPx, a Single Premium Whole Life product.

9.23.2021 – Pacific Life: New Rates for PL Promise Term Life Insurance, Beginning September 27, 2021

9.13.2021 – Mutual of Omaha: Life Protection Advantage IUL Long-Term No-Lapse Protection Guarantee Extended to Age 85 to 90,  Beginning September 24, 2021

9.13.2021 – Nationwide: Overloan Lapse Protection Rider II to be Added to In-Force Policies Starting October 11, 2021 

9.2.2021 – Legal & General – Exciting Changes for OPTerm, Effective September 2, 2021

8.30.2021 – ANICO September 2021 Rate Update

8.26.2021 – Nationwide: No-Lapse Guarantee UL II, Effective October 31, 2021

8.24.2021 – Symetra COLI Update, Effective August 24, 2021

8.19.2021 – OneAmerica: Asset Care Porfolio Changes, Effective August 25, 2021

8.19.2021 – Protective: Classic Choice Term Price Lowered, Announced August 19, 2021

8.16.2021 – Lincoln: TermAccel Level Term (2019), Effective August 16, 2021

8.16.2021 – Lincoln: Life Elements Level Term (2019) Pricing Update, Effective August 16, 2021  

8.10.2021 – Principal announces September 30th as end date for retail application submissions. See Details Here

8.10.2021 – Effective immediately, Nationwide is temporarily suspending sales of all individual life insurance, products including Nationwide CareMatters®, in Washington state until further notice.

8.10.2021One America Suspends Asset Care Sales In Washington State, effective August 14th.

8.9.2021 – Prudential: Repricing for PruLife SVUL Protector, Effective August 16, 2021

7.30.2021 – Securian: Interest Related Policy Changes 

7.12.2021 – Protective: Indexed Choice UL & ExtendCare Product Updates, Effective July 12, 2021

7.9.2021 – Pacific Life announces New Rates for PL Promise Term Life Insurance, Effective July 9, 2021

7.8.2021 – Lincoln shares New York Life Insurance Product Update. See Details Here

7.8.2021 – Lincoln: MoneyGuard Solutions Pricing Updates

6.29.2021Nationwide: Fixed Account Rate to Decrease by 0.25%, Effective July 1, 2021

6.29.2021 – Lincoln shares MoneyGuard Pricing Updates, Effective Monday, July 12, 2021. See Details Here

6.28.2021 – AIG announces New Select-a-Term rates, Effective June 28, 2021

6.21.2021 – Prudential: PruLife Founders Plus UL Available in PA, WA, Effective June 28, 2021  

6.16.2021 – Legal & General announces New Term Pricing, Effective June 16, 2021. See Details Here

6.14.2021 – Lincoln shares Term Pricing Updates, MoneyGuard Product Updates, and Process Changes

6.7.2021Protective announces Classic Choice Term Reprice

6.7.2021 – John Hancock: New Conversion UL is Now Available. Find Out More

6.7.2021 – Prudential shares June 2021 Term Conversion Updates. See Details Here

6.4.2021 – ANICO: Signature Guaranteed Universal Life Reprice, Effective July 1, 2021

6.1.2021 – Zurich: Index Interest Account Updates for Zurich Index UL Products

6.1.2021 – ANICO shares Now Crediting Strategies Are Available for Signature Performance IUL. See Details Here

6.1.2021Lincoln: Product Updates to Lincoln MoneyGuard III, Lincoln MoneyGuard II and Lincoln MoneyGuard II NY

5.26.2021 – Prudential – Premium Limits for PruLife Customer Premier II Increase in New York, Effective June 1, 2021

5.24.2021 – John Hancock Announces New Accumulation IUL. See Details Here

5.24.2021Nationwide: Introduces Overloan Lapse Protection Rider II

5.20.2021 – Mutual of Omaha pulls GUL Express product beginning June 1, 2021.

Transition Rules

  • All GUL Express applications must be signed and received in the home office no later than May 31, 2021. Paper applications received after May 31st (regardless of the application signed date) will be withdrawn.  
  • In addition, any electronic applications for GUL Express that are not signed and submitted by May 31, 2021 will be withdrawn.  
  • Underwriting will not make any exceptions to these dates

5.19.2021Symetra shares New Allocation Index Strategies and IUL Product Updates

5.2021Prudential: Product Deadlines Update. See Details Here

5.14.2021Cincinnati Life: Termsetter ROP Reprice, Effective June 16th.

5.12.2021 Nationwide: Pricing Changes to No-Lapse Guarantee UL II

5.10.2021 – Prudential shares important 7702 New Business Update. See Details Here

5.10.2021 – Effective immediately, John Hancock has eliminated some of their COVID-19 Application Requirements. See Details Here

5.7.2021 – AIG announces, effective May 12, 2021, their temporary underwriting restrictions that have been in place since April 2020 will be lifted and our normal pre-COVID-19 underwriting guidelines will be in effect. See Details Here

5.6.2021 – Effective May 10, 2021, Lincoln has revised their COVID-19 temporary underwriting guidelines. See Details Here

5.3.2021Securian Announces VUL Product Updates

5.3.2021 Prudential Increases Premium Limit for Single Life Products

5.3.2021 – Prudential Announcement: Reprice Coming Soon to VUL Protector

4.28.2021AIG: IUL Product Updates, Coming Soon – May 15th

4.27.2021 – Nationwide Announcement: Chronic Illness and Critical Illness is Now on VUL

4.14.2021 Securian: Interest-Related Policy Changes Coming in August

4.5.2021 – Banner has released their latest rate update for their Banner OPTerm products. Contact a member of the Milner Sales Team if you should need assistance with quoting these products. 800.926.9206 x 2000 / [email protected]

3.29.2021 – Pacific Life has released their latest rate update for the PL Promise term products. Please contact a member of the Milner Sales Team if you should need assistance with quoting these products. 800.926.9206 x 2000 / [email protected]

3.16.2021 – Symetra updated the maximum face amount for the Symetra Term products has to $20,000,000.

3.15.2021 – Lincoln Life has released their latest rate update for the LifeElements products. Please not that not all states have approved this update AR, MA, MD, MO, NY, OR, WA will continue to quote the older rates. Lincoln has also released their latest rate update for the TermAccel products. Please not that not all states have approved this update AR, MA, MD, MO, OR, WA will continue to quote the older rates.

3.15.2021 – Mass Mutual has released their latest rate update for the ULGuard products. With this release we have also added their single pay lifetime product.

3.11.2021 – North American announces rate changes for IUL policies: Effective March 29, 2021, changes will be made to the maximum illustrated rates for North American’s Indexed Universal Life product line. Caps and Participation Rates are not changing at this time. Download the bulletin to review the maximum illustrated rates allowed. Download Bulletin

3.8.2021 –  Legal and General released their latest rate update for both the Banner and William Penn OPTerm products.

3.1.2021 – Protective Life has released their latest rate update for the Classic Choice Term NY products including the additional 35 and 40 year products. Please note that this update only affected the NY products. All other states remain unaffected. Please contact a member of the Milner Sales Team if you should need assistance with quoting these products. 800.926.9206 x 2000 /

2.22.2021 – Prudential has released their latest rate update for the Term Elite and Term Essential products. Please note: All states have approved this update except DE and GU which will continue quoting the older products. Please contact a member of the Milner Sales Team if you should need assistance with quoting these products. 800.926.9206 x 2000 /

1.28.2021 – John Hancock has increased the minimum face amount for all of their Protection Term, and Vitality Term products has been changed to $750,000.

1.18.2021 – American General has released their latest rate update for the Select-A-Term products. Please contact a member of the Milner Sales Team if you should need assistance with quoting these products. 800.926.9206 x 2000 /

1.11.2021 – Principal announces Important life insurance product updates: CLICK HERE FOR DETAILS

1.11.2020 – Lincoln LifeLife Elements and Term Accel updated: Life Elements Rate Update — Lincoln has released their latest rate update for the LifeElements products. Please note that this update was for all states except AR, MA, MD, MO, NY OR, PA. The unapproved states will continue to quote the older product rates. TermAccel Rate Update— Lincoln has released their latest rate update for the TermAccel products. Please note that this update was for all states except AR, MA, MD, MO, OR, PA. The unapproved states will continue to quote the older product rates.

1.11.2021 – Pacific Life: Promise GUL Data Update — The maximum face amount for the Pacific Life Promise GUL products has been increased to $5,000,000.

1.11.2021 – Protective: Classic Choice Term Rate Update — Protective has released their latest rate update for the Classic Choice Term products.

1.6.2021 – Banner/William Penn (LG America) has released updated rates for the Banner & William Penn OPTerm products. Contact your Milner Agent Relationship Manager should you need assistance with quoting these products. 800.926.9206 x 2000 / [email protected]

1.1.2021 – Popular Rider Return with Transamerica – Effective 1/1/2021, Transamerica has resumed accepting applications with Long Term Care (LTC) and Living Benefit Riders (LBRs) for insures age 56 to 75, subject to normal underwriting requirements*

* All IN-FLIGHT cases, or those not yet issued, will be eligible to add LBRs/LTC riders up to the time of issue with underwriter approval.

Click Here for Transamerica Underwriting Options, Procedures and FAQ

12.31.2020 – Symetra has discontinued the sale of their UL-G product effective close of business, December 31, 2020

12.14.2020 – Protective Life set a maximum premium of $500,000 on both their Lifetime Assurance UL product and their Advantage Choice UL products.

12.7.2020Nationwide CareMatters® II Product Update
 Nationwide is committed to carefully managing their life product portfolio to remain a strong, stable carrier you can rely on.  To keep this commitment – and in response to the sustained low-interest rate environment and regulatory updates – Nationwide will implement pricing updates to Nationwide CareMatters II. This is a change to premiums and Guaranteed Cash Value tables only. There are no changes to the product structure, contract language, forms, or types of benefits provided. There is no change to in-force policies because of this update.

 Product Changes – Nationwide took a surgical approach in determining premium changes to ensure they remain competitive in their target market. Within their target market, ages 40 to 65, Nationwide chose to remain very competitive on multi-pay premium policies, specifically those with 3% compound inflation protection.
 Effective January 11, 2021, for new business within their target market,
you can expect the following premium increases, on average:

 3% Compound                                                   No Inflation

 – Single Pay: 8%                                                          – Single Pay: 11%

 – Multi Pays: 11%                                                          – Multi Pays: 16%

**Couple, Nontobacco, Minimum Refund of Premium with Maximum LTC Benefit option** Premium changes outside of their target market will vary based on the characteristics of your case. They have also increased the Guaranteed Cash Value tables as a part of this product update.
 For new business, you can expect the following increases to
Guaranteed Cash Value tables, on average:

Policy Year 20           Policy Year 25         Policy Year 30
 –> 8%                             –> 6%                            –> 4%
 Increases will also vary by age and underwriting class. While current interest rates and economic conditions necessitate these changes, Nationwide is committed to offering competitive long-term care solutions for you and your clients.

Click Here for Nationwide Transition Guidelines For additional assistance, contact Kandi Williams at 800.926.9206 x 110 /

10.19.2020 – Prudential releases new rates for their VUL Protector® product. Click Here for announcement and transition rules.

10.19.2020 – Protective’s Protective Advantage Choice UL 10-20 update. On Monday, October 19th, Protective released their Protective Advantage Choice UL 10-20, replacing their Protective Advantage Choice UL 12-19 product. On Wednesday, October 21st, rates were made available on the LifeTrends website.  An overview analysis is forthcoming. Click Here for transition rules.

10.8.2020 – Banner and William Penn announce New Term Rates! Give your clients the option to purchase simple, straightforward protection that can cover them into retirement and beyond. Our competitive, guaranteed level term OPTerm series comes in durations of 10, 15, 20, 25, 30, 35 and 40 years! Click Here for Details

9.29.2020 – John Hancock released a new version of their accumulation specific indexed universal life (IUL) offering, the Accumulation IUL 20. This release primarily aims at bringing it into compliance with Actuarial Guideline (AG) 49-A1 , and they are the second company to explicitly do so. Illustrated performance is curbed back by significant levels with this update; however, their multiplier allocations continue to be available (see below for more info). It currently lands generally towards the middle or back of the pack as one of the first multiplier products to move into regulation compliance. We expect this market will see product positioning shift as more accumulation IULs move to AG 49-A. Read entire OVERVIEW. (Source for information – LifeTrends)

9.28.2020 – Prudential Announces LifeInsight – Even More Products Offered
We are continuing to enhance LifeInsight with the addition of innovative tools and products! Our most recent product addition is the refreshed Index Advantage UL. For more about LifeInsight and its differentiated capabilities, please reach out to your local Prudential wholesaler.

Click here →

8.12.2020 – Good News from Lincoln sharing Product and Underwriting Changes!

8.11.2020 – Banner/William Penn – OPTerm Rate Update!— LG America has released their latest rate update for the Banner/William Penn OPTerm products.

Sagicor – Sage Term Rate Update!— Sagicor has released their latest rate update for the Sage Term products.

7.22.2020 – Prudential released new rates for their PruLife® SVUL Protector(2020). Click Here to learn more.

7.21.2020 – Lincoln increases rates on LifeGuarantee SUL! Click Here to learn more.

7.20.2020 – Prudential Annouces 30yr term is back! Click Here to learn more.

7.6.2020 – Prudential has announced changes to both their product portfolio as well as their retention limit (see below), but we have you covered with the best solutions when you need them the most!
PruLife® Universal Protector Effective July 13, 2020, Prudential will be suspending new sales of PruLife Universal Protector.  
Learn more →
Solutions to consider:
  Prudential ‘s Founders Plus UL – With the Prudential’s expiring GUL would be the Prudential Founders Plus UL as it allows for lifetime guarantees as well as potential accumulation and is customizable to fit individual clients’ needs for either focus.
Learn More About Founders Plus UL Here
Prudential ‘s VUL Protector -This VUL provides cost-effective death benefit protection with a meaningful No-Lapse Guarantee and the potential for cash value accumulation. 
Learn More About VUL Protector Here
      Retention Limits Are Changing Effective July 7, is changing their maximum retention limit to $10 million on single and survivorship life insurance.
Learn more →

6.15.2020 – Lincoln Financial suspends their Table Reduction Program.

6.15.2020 – Securian Financial announces Pricing Update to SecureCare Universal Life/ LTC. Click here for details and transition rules.

6.15.2020 – Lincoln Financial MoneyGuard announcement: Given the industry’s historically low interest rate environment, and that insurance products with guarantees tend to be more sensitive to macroeconomic trends, Lincoln is making prudent and responsible business decisions to adjust the pricing of our products.

6.2.2020 – Principal announces permanent product price increase!

6.1.2020 – American National Signature GUL Reprice announced: Click here for details and transition rules.

5.21.2020 – Price Increase – North American announced permanent product price increase today.

5.11.2020 – AIG annouces rate increase nationwide –Secure Lifetime GUL 3 Effective May 30, 2020, premiums on Secure Lifetime GUL 3 (issued by AGL and USL) will see an increase as the result of recent declines in interest rates and increased market volatility. At AGL and USL, we are committed to providing competitive, attractive guaranteed life insurance products to your clients. Rate Changes Guaranteed premium to increase on average 15% varying by age and payment duration.
Differentiating Features
• Guaranteed Return of Premium: Built-in, no cost option to receive
50% end of year 20 or 100% end of year 25
• Partial withdrawal capability feature
• Optional Accelerated Access Solution® for chronic illness coverage
up to $3 million of client’s base policy
• Optional Lifestyle Income Solution ® that provides a guaranteed
income by accelerating the death benefit

Transition Rules
Paper Applications
New GUL rates are effective May 30, 2020.
Applications received on or after May 30, 2020 will receive the new rates.
• Starting 4:00 PM CDT on May 29, 2020 only the new rates will be available in WinFlex.
To receive the old rates, applications must be received on or before May 29, 2020.
• Reissue requests will not be honored. AG Quick Ticket
• New GUL rates are effective May 30, 2020.
Applications submitted via Quick Ticket by May 29, 2020 will receive the old rates if AIG receives the
application in good order by June 15, 2020.
Applications submitted via Quick Ticket by May 29, 2020 will receive the new rates if AIG receives the application in good order after June 15, 2020.
• Applications submitted to AIG via Quick Ticket on or after May 30, 2020 will automatically receive the new rates.
• Reissue Requests will not be honored.

5.11.2020 – Lincoln Announces Price Increase on Perm Product! Lock In Lower Rates For Your Clients Now!Pricing Update – Lincoln LifeGuarantee® UL (2019) – 05/11/20
Effective May 11, 2020, Lincoln is announcing pricing updates on Lincoln LifeGuarantee® UL (2019).  Lincoln LifeGuarantee® UL (2019) – 05/11/20 will replace Lincoln LifeGuarantee® UL (2019) – 11/11/19 for all states that are approved at rollout.

Pricing Changes
The following pricing updates apply:
• Premiums have increased 20% on average 3
• Target premiums have increased to be aligned with updated lifetime level premiums

Transition Guidelines
All states are automatically approved at rollout with the exception of New York (where the product is not currently available).

Transition period begins on May 11, 2020 and ends on May 22, 2020.

For the old product, formal applications must be signed, dated and received in-good-order in Lincoln’s home office by the end of the transition period to qualify.
For LincXpress® Tele-App Cases, a complete ticket and required solicitation forms must be received in Lincoln’s home office by the end of the transition period to qualify.
For pending business or policies already issued, Lincoln will accept a written request and a revised illustration to change to the Lincoln LifeGuarantee® UL (2019) – 05/11/20
• For policies already placed, normal internal replacement guidelines apply. Rewrites will not be allowed.
For cases with the owner listed as “Trust to be Established”, formal applications received in the Home Office by the end of the transition period and have been signed by the insured will still qualify as awaiting a trust to be set up is part of the normal course of business. The only paperwork that Lincoln will not require at submission is the executed Certification of Trustee Powers with the trustee/owner’s signature. It must be received prior to issue.
For formal applications that expire prior to Issue or have been closed out, a new Part I must be submitted, and the case will be subject to the rates available at that time.

Click here to view the Universal Life state availability.

5.4.2020 – AIG announces Select-a-Term updates: NEW, IMPROVED RATES! As of May 4, 2020 all bands of Select-a-Term just got even more competitive nationwide.

5.1.2020 – Effective May 4, 2020, Pacific Life is introducing premium increases for PL Promise GUL¹, a universal life insurance product with no-lapse guarantees. Premium increases reflect the continued low interest rate environment. Despite these changes, PL Promise GUL remains competitive for a wide variety of consumer combinations and still includes top rankings especially at low face amounts and age 90 guarantees. 

4.30.2020 – Prudential annouces IMPORTANT updates to their PruFast Track accelerated underwriting process! THey are increasing the face amount limit from $1million to $3 million… AND eleminating the medical exam and lab requirements, where possible for applicants 60 or younger for $3 million or less in face amount coverage!!

Click here for the announcement

4.29.2020 – Zurich announced the luanch of their NEW Survivor IUL April 13th. Highlights include: Competitive- Strong for both cash accumulation and death benefit sales – Extended Guarantees: Optional death benefit guarantee up to age 90 – Convert two Terms: Opportunity to convert Zurich Term into Survivor IUL.

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4.22.2020 – Protective Life introduces their new Assurance UL Product. Click link below for details.

4.21.2020 – Nationwide re-prices CareMatters II. Click link below for details and transition rules.

4.13.2020 – Prudential provides product, rate, and caps change details. Click link below for details and transition rules

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